Build a culture of smart experimentation by running small-scale, hypothesis-driven tests where the outcome is genuinely uncertain—and that's the point.
Why?
When you embrace uncertainty, innovation follows. Teams solve problems faster, products improve, and adaptability becomes second nature. Employees feel valued when their ideas get tested, not dismissed. Failures become fuel for learning rather than reasons to play it safe. The result? An organisation that's resilient enough to thrive through whatever comes next.
You know it’s working when:
Test volume is climbing—experimentation becomes the norm, not the exception
Ideas come from everywhere—not just leadership or a single department
Most tests produce clear, actionable insights (even the "failed" ones)
