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Everyone can have surprising ideas. They may need a little help to trigger the creative part of their brain. A simple ‘What if…’ question can get the creative juices flowing:
- What if...we could change one thing?
- What if...we had 1 million pounds to spend?
- What if...we reversed the process?
Learn more here
Why?
'What if' questions spark people's imagination by helping them imagine alternative realities. It can lead to fresh insights and new ideas.
You know it’s working when:
People pause before answering as they tune into the creative part of their brain
You get different ideas than before
You get more confident and creative with your scenarios
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