top of page
“Vuja de" means seeing something familiar with fresh eyes—the opposite of déjà vu. When faced with a familiar problem, look at it as if it is the first time you encountered it giving yourself a fresh perspective to ideate.
Why?
"Vuja de" flips the script on familiar ideas, challenging assumptions and sparking fresh solutions. It invites us to see old problems in a new light, question the obvious, and uncover hidden possibilities.
You know it’s working when:
You create new/different ideas
You find better solutions
You anticipate when to use it
bottom of page